Dermatologist’s advice: Sunburn increases your risk of skin cancer. Cumulative UV exposure increases your risk of skin cancer and skin ageing. Reduce your risk by covering up with clothes and a broad rimmed hat when outdoors. Apply sunscreen generously to exposed skin before going out. Reapply frequently (frequency will vary according to conditions, but every 2-3 hours is a good guide) and after swimming or towelling. For external use only. Avoid contact with eyes. Try to avoid the sun between 11am – 3 pm. Prolonged exposure to the sun may be harmful. Babies should not be exposed to the sun.